TIGA, the trade association representing theUK games industry, has welcomed the introduction of the new iPad Mini – and
says the 7.9 inch screen ensures developers will not have to worry about
reconfiguring their games.
Apple unveiled the iPad Mini yesterday and
revealed that it will retail at £269. It also said that apps designed to run on
the iPad will work perfectly on the Mini.
TIGA says it is excited by the prospect of
the iPad Mini when it is introduced on November 2 and it anticipates an
increase in sales of its member's iPad existing and future titles.This means developers who have produced games
for the iPad will not have to tinker with their apps in order to fit the new
screen.
They will be able to take advantage of the inevitable spike of sales of
the iPad and iPad Mini this Christmas when their games will be available to
more people than ever before.The much-anticipated iPad Mini and the
plethora of other tablets such as the Google Nexus 7 and Kindle Fire will
create a healthy tablet market. A TIGA survey showed that 45 per cent of game
developers are producing titles for the iPad so their games will reach more
people than ever before.
Dr Richard Wilson, CEO of TIGA, said:
“We are
very excited about the iPad Mini. News it was coming was no surprise given the
amount of talk about it over the last few weeks but it is a great format that
appeals to a wide range of customers. It was great to see that Apple had chosen
a 7.9 inch screen rather than a 9.7 inch which will mean iPad apps run
perfectly well on the smaller iPad Mini screen.
“Tablet computers are incredibly popular and
will continue to be so for some time to come. This Christmas will see an
explosion of such devices being sold. This is great news for games developers
because tablets are becoming one of the strongest gaming platforms, offering
players a host of incredible games on great sized screens.”
Notes to editors:
About TIGA:
TIGA is the trade
association representing the UK’s games industry. The majority of our
members are either independent games developers or in-house publisher owned
developers. We also have games publishers, outsourcing companies,
technology businesses and universities amongst our membership. TIGA was awarded
‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade
Association Forum Best Practice Awards 2010. TIGA has also been named as a
finalist in the 2010 Chartered Management Institute (CMI) National Management
and Leadership Awards in the category of ‘The Outstanding Organisation of the
Year Award (SME)’.
TIGA is an ‘Investors in People’ accredited organisation. TIGA's vision is
to make the UK the best place in the world to do games business. We focus
on three sets of activities: political representation, generating media
coverage and developing services that enhance the competitiveness of our
members. This means that TIGA members are effectively represented in the
corridors of power, their voice is heard in the media and they receive benefits
that make a material difference to their businesses, including a reduction in
costs and improved commercial opportunities.
For further information,
please contact Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.