TIGA members save 10% – Download the DCM East agenda here
In a previous Digital Content Monetization (DCM)
newsletter, Nicholas Lovell, writer of the Gamesbrief blog,
argued why, on a ten year view, he doesn't believe it will be possible to
charge for basic access to content. He said we will all expect to have access
to all the music, all the books, all the television and all the games that we
could ever want.
So does that mean we should give up and stop making music, games, books and
movies?
Not in the slightest. He went on to say there has never been a better time to
be a content creator. To have the opportunity to motivate the tribes of people
who love what you do. To find the super fans for whom spending 100 pounds a
month or more on your content feels like great value. To use the power of the
Internet to achieve the Holy Grail of marketing: true price discrimination. See the full article here
DCM East
2011, 11-14 October, NY is a multi-track summit incorporating
the most senior strategists and decision-makers in Film, Sports, TV,
Publishing, Games and Music. It's a great chance for international experts
to get a US perspective on monetizing digital content, and to explore
opportunities all over the world.
More than 300 VPs, SVP and CTOs contributed to the development of the agenda
which addresses their major need: how to build sustainable business
and technology models to enable multi-platform delivery of digital content.
As a pan-industry event you'll get to hear real monetization case studies being
tried, tested and implemented across the biggest media companies. With
presentations from the likes of MTV Music, Warner Music, Turner
Broadcasting, Miami Dolphins, Sony Music and BBC Worldwide America,
speakers will talk about projects they are working on or have recently
completed so you can assess their success and gauge the failures and
opportunities that came their way.
With a pre-conference Mobile and Sports
Summit, 2 main conference days and the BrandPlay
summit dedicated entirely to customer engagement through game
mechanics, social gaming and viral content, plus relevant sessions on social
media, ad campaigns, distribution and consumer propositions, it's the best
place for media experts like you to find out what your counterparts are up to,
and to set strategy for 2012.
Take a look at the program by downloading a copy of the latest DCM East
brochure here
TIGA members save 10% off
the standard registration fee. There
are also group packages available.
Register
online here, email info@content-monetization.com
or call +44 (0)20 7092 1972 and be sure to quote promotional code TIGA.
There are also a few exhibition stands still available so get in touch if you'd
like more information.
Hope to see you at the event next month.
Kind regards,
Frances Rose
Director, DCM Global
www.dcm-east.com