TIGA, the trade association
representing the UK games industry, today announced that it will be supporting
youth charity The Prince’s Trust to help disadvantaged young people in the East
of England to turn their lives around.
TIGA will
be committing resources to The Prince’s Trust Development Awards. The
Trust’s Development Awards provide
cash to help young people access education, training and employment. Last year
more than three in four young people supported by The Prince’s Trust moved into
work, training or education.
Jason Kingsley, TIGA
Chairman and CEO and Creative Director at Rebellion, will also be providing
support and expertise to The Trust’s Enterprise Programme, which helps young
people move into self-employment.
Dr Richard Wilson, TIGA
CEO, said:
“As a not-for-profit business, TIGA strives to be
excellent in everything that we do. TIGA is committed to excellence in
corporate social responsibility and so we are naturally delighted to be able to
work with The Prince’s Trust, one of the UK’s most respected charities and one
which makes a tangible difference to the lives of so many young people.”
Jason Kingsley, TIGA
Chairman and CEO and Creative Director at Rebellion, said:
“The Prince’s Trust is a superb
organisation that inspires young people to strive for great heights. TIGA is
determined to support The Prince’s Trust in its endeavours and we are pleased
to be able to support the Development Awards. I am also personally looking
forward to engaging with budding entrepreneurs about the challenges and the
satisfaction that comes with running a business.”
Charlie Baxter, fundraising
manager for The Prince’s Trust in the East of England, said:
“The Prince’s Trust gives young
people the skills and confidence to help them find a job. With youth
unemployment recently reaching record highs, is it imperative that we work with
organisations like TIGA to provide young people in the area with the support
they need and deserve to move into the workplace.”
Ends
Notes to editors:
About TIGA:
TIGA
is the trade association representing the UK’s games industry. The majority of
our members are either independent games developers or in-house publisher owned
developers. We also have games publishers, outsourcing companies, technology
businesses and universities amongst our membership. TIGA won 10 business awards and was
nominated a finalist for 9 other awards during 2010 and 2011. In 2010 TIGA won two business awards including
‘Trade Association of the Year’ from the Trade Association Forum.
In 2011, TIGA
won eight business awards including ‘Trade Association of the Year’ from the
Trade Association Forum, ‘Outstanding Organisation’ from the Chartered
Management Institute and two Global Business Excellence Awards, including
‘Outstanding Marketing Campaign’.
Richard Wilson won the ‘Leadership Award’ from the Trade Association
Forum and the ‘Outstanding Leader’ award from the Chartered Management
Institute. TIGA is an Investors in People organisation.
TIGA's vision is to make the UK
the best place in the world to do games business. We focus on three sets
of activities: political representation, generating media coverage and
developing services that enhance the competitiveness of our members. This
means that TIGA members are effectively represented in the corridors of power,
their voice is heard in the media and they receive benefits that make a
material difference to their businesses, including a reduction in costs and
improved commercial opportunities.
About The Prince’s Trust
Youth charity The Prince's Trust helps change young lives. It gives practical and financial
support, developing key workplace skills such as confidence and motivation. It
works with 13-to-30-year-olds who have
struggled at school, have been in care, are long-term unemployed or have been
in trouble with the law. The Prince of Wales’s charity has helped more
than 650,000 young people since 1976 and supports 100 more each day. Last year,
more than three in four young people supported by The Trust moved into work,
education or training. In April 2011, Fairbridge became part of The
Prince’s Trust. The new united organisation will help 50,000 young people this
year
For further information, please contact Dr Richard Wilson,
TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.