Adobe Joins TIGA
to Help Grow Gaming Industry Across the UK
TIGA, the trade association representing
the UK games industry, today announced that Adobe has joined the association
as its latest member to bring expertise in game development to a growing UK audience.
TIGA’s members include independent games developers, in-house publisher-owned
developers, outsourcing companies, technology businesses and universities amongst
others.
As an
organization, whose member companies offer products so frequently used by
gamers and game publishers alike, TIGA members will benefit from Adobe’s leadership
and success in social and casual gaming. Adobe’s forward-thinking business model and expertise across digital
media and digital marketing, will
inspire those associated with TIGA.
Dr Richard Wilson, CEO of TIGA, said:
“There is no doubting Adobe's global position when it comes
to technology innovation. Its tools are widely used within the gaming industry, and
it has done more than most to enable companies to shine with their brands. As Adobe’s game development tools
are heavily used by video game developers in the UK and around the world, we
welcome a member that has such a positive impact on game development at this
current time.”
Emmy Huang, Managing Director of
Gaming, Adobe Systems, Inc. said:
“We look forward to contributing to TIGA’s mission, and helping game
developers and publishers reach the widest possible audience online and on
mobile. Joining TIGA will allow us to benefit from the leadership that the
organization has shown in fostering the game industry and help drive successful
monetization of games through the ubiquity of our runtimes and gaming solutions.”
Notes to editors:
About TIGA:
TIGA is the trade
association representing the UK’s games industry. The majority of our
members are either independent games developers or in-house publisher owned
developers. We also have games publishers, outsourcing companies,
technology businesses and universities amongst our membership. TIGA was awarded
‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade
Association Forum Best Practice Awards 2010. TIGA has also been named as a
finalist in the 2010 Chartered Management Institute (CMI) National Management
and Leadership Awards in the category of ‘The Outstanding Organisation of the
Year Award (SME)’.
TIGA is an ‘Investors in People’ accredited organisation.
TIGA's vision is
to make the UK the best place in the world to do games business. We focus
on three sets of activities: political representation, generating media
coverage and developing services that enhance the competitiveness of our
members. This means that TIGA members are effectively represented in the
corridors of power, their voice is heard in the media and they receive benefits
that make a material difference to their businesses, including a reduction in
costs and improved commercial opportunities.
For further information, please contact Dr
Richard Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.