TIGA, the trade association representing the
UK video games industry, greeted the news that Nintendo will offer large
revenue shares to developers producing titles for the Wii U console as a
positive development for the UK video games sector. Although firm details have
not yet been announced, a report on the Develop website draws attention to
“insane incentives” which are said to be “perfect for indie
devs”.
TIGA hopes that this shows that Nintendo has understood the importance of
encouraging creative developers and points to digital distribution as the
future. Nintendo would allow developers to sell their games via its eShop
channel.
In the UK, 80 per cent of games industry start-ups are ignoring retail in
favour of mobile, online and social media titles, a study commissioned by TIGA
found in February 2012.
Dr Richard Wilson, CEO of TIGA, said:
“While we do not
yet have confirmation of Nintendo's firm intention, news that it is looking to
provide great incentives for developers to distribute games via its eShop for
the Wii U is to be applauded.
“We know that the UK indie scene is very strong and that such a move would
provide a welcome boost not only in terms of finance but also in respect of creativity.”
Notes to editors:
About TIGA:
TIGA is the trade
association representing the UK’s games industry. The majority of our
members are either independent games developers or in-house publisher owned
developers. We also have games publishers, outsourcing companies,
technology businesses and universities amongst our
membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member
Recruitment Award’ at the Trade Association Forum Best Practice Awards
2010.
In 2011, TIGA won a further four
awards at the Trade Association Forum Best Practice Awards, including ‘Trade
Association of the Year’ for the second consecutive year. TIGA has been voted a finalist in the CMI
Management and Leadership Awards 2011 in the ‘Outstanding Organisation (SME)’
category. Dr Richard Wilson, TIGA CEO, has been voted a finalist in the
‘Outstanding Leader’ category. TIGA was
also named as a finalist in the 2010 Chartered Management Institute (CMI)
National Management and Leadership Awards in the category of ‘The Outstanding
Organisation of the Year Award (SME)’.
TIGA is an ‘Investors in People’
accredited organisation.
TIGA is the trade
association representing the UK’s games industry. Our vision is to make the UK the best place
in the world to do games business. Our mission is to fight for the interests of
game developers. To achieve our vision and mission we focus on the delivery of
three strategic objectives: effective political representation, profile raising
and helping our members commercially. This means that TIGA members are
effectively represented in the corridors of power, their voice is heard in the
media and they receive benefits that make a material difference to their
businesses, including a reduction in costs and improved commercial
opportunities.
For further information, please contact Dr Richard
Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.