A selection of UK developers will reveal their newprojects at TIGA’s Discovery Afternoon on the 20th November, the eve
of the London Games Conference. The event will showcase some of the best
upcoming independent games, with the day split into two sessions. The first
session is designed to connect developers with investors and focuses on raising
finance. During the second session the developers will present their titles to
the UK games press in exclusive hands on sessions.
TIGA is hosting the event to help developers, many with
limited or no access to PR, to speak directly with the games press and get
their games into your hands. The line up of exclusives includes Colin Macdonald
with Channel 4, the Oliver Twins, Denki, nDreams, Legendary Games, 4T2, Atomicon,
Plant Pot, Boss Level Games and Nellyvision.
Patrick
O'Luanaigh, CEO, nDreams and Chair of the TIGA Self-Publishing Committee said:
“I'm
really excited about the TIGA Finance and Discovery events. Two of the biggest
challenges for the new breed of self-publishing studios are raising finance
(publishing is a cash-intensive business!) and raising awareness for their
games. This day is about both of those things – helping developers meet with
sources of finance, helping studios learn more about different kinds of finance
available and then putting journalists and studios together to showcase some of
the incredibly exciting new games that UK studios are creating.”
Ben Gunstone, Stainless Games is the Raising Finance
session’s Keynote speaker. He recently raised over $600,000 on the
crowd-funding website Kickstarter towards producing a follow-up to the
company's notorious blockbuster Carmageddon. “Kickstarter is a great way
for developers to reach out to the gaming community and mobilise the millions
of gamers who want to be more than passive consumers – who want to get involved
with products they love and help the development community make the games they
want to make – not just the games the publishers want them to make”,
commented Gunstone.
Mike Hawkyard, CEO of 4T2 and Chairman of TIGA's Casual
Game Committee, said:
“Discovery
is the single most important factor for indie’s. It does not matter how good a game you
produce without discoverability you may never succeed. Apple do a fantastic job at promoting a wide
range of games, but if you launch in a month that has numerous major titles
being launched, you run the risk of being lost.”
TIGA
have hand picked a selection of high quality titles from independent studios
that can't yet afford a significant marketing campaign and running this event
to help them gain press coverage.
Our
job at TIGA is to help game studios flourish. We also understand the deadlines
and pressure the games media are under to create a newsworthy story. We hope this initiative helps both groups and
would welcome feedback on how to do more.”
Dominic Morley, Managing Director in Panmure Corporate
Finance Team said:
“Panmure
Gordon is very much looking forward to hosting TIGA's conference on financing
in the gaming sector. We have a long tradition of bringing dynamic and
innovative companies to market and supporting listed companies with further
fundraising to support growth.”
Session 1: Raising Finance 12pm – 3pm
Session 2: Discovery 3pm -6pmTue
20th Nov at Panmure Gordon & Co, One
New Change, London, EC4M 9AF
One
New Change is located on Cheapside – closest tube stations are St Paul’s (1
min), Mansion House (3 mins) and Bank (4 mins). The event is free for TIGA
members, trade press and developers who are showcasing their games.
If you
would like to attend the Discovery session please contact kirsten@tiga.org
Full
details of this event can be found at https://www.tiga.org/events/raising-finance-and-discovery-afternoon
Ends
NOTES
FOR EDITORS
About
TIGA:
TIGA
is the trade association representing the UK’s games industry. The majority of
our members are either independent games developers or in-house publisher owned
developers. We also have games publishers, outsourcing companies, technology
businesses and universities amongst our membership. TIGA was awarded ‘Trade
Association of the Year’ and the ‘Member Recruitment Award’ at the Trade
Association Forum Best Practice Awards 2010. TIGA has also been named as a
finalist in the 2010 Chartered Management Institute (CMI) National Management
and Leadership Awards in the category of ‘The Outstanding Organisation of the
Year Award (SME)’.
TIGA is an ‘Investors in People’ accredited organisation. TIGA's
vision is to make the UK the best place in the world to do games business. We focus on three sets of activities:
political representation, generating media coverage and developing services
that enhance the competitiveness of our members. This means that TIGA members are effectively
represented in the corridors of power, their voice is heard in the media and
they receive benefits that make a material difference to their businesses,
including a reduction in costs and improved commercial opportunities.
For further information, please contact Dr
Richard Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.