TIGA Release Results of Latest Piracy Survey

By November 10, 2009 Press Releases

TIGA, the trade association representing the UK games industry, today released the results of a snap survey on piracy.

The TIGA Piracy Survey compiles feedback from TIGA members and is designed to provide TIGA, the development community and Government with information on how UK developers view the piracy and its effects on their business.

TIGA’s Piracy Survey demonstrates three principal findings:

Firstly, the majority of video games developers (60%) see piracy as a problem for their business and most also see this as a constant or increasing problem for their business going forward (90%). However most developers view the actual threat of piracy to their business survival as low (60%) with only 20% ranking the threat as medium and only 10% considering the threat to be high (10% had no view).

Secondly, when asked about the Governments plans to tackle piracy through slowing down or cutting off the broadband supply of pirates, developers had mixed opinions, with 50% agreeing this was a good idea and 50% disagreeing.

Finally, developers are pragmatic and proactive in finding solutions to deal with the threat of piracy. 50% said they are considering different ways of doing business as a consequence of piracy, with 75% of that 50% citing digital distribution, subscription based services and/or ad supported free games as the ways they would or could change their business models.

Richard Wilson, TIGA CEO stated: “The results of the TIGA piracy survey clearly demonstrate that UK developers are taking the initiative when dealing with the issue of piracy and looking for new ways of delivering content and communicating directly with their consumers. Developers are not complacent in dealing with this problem and are mostly seeking to find solutions for themselves rather than simply relying on the Government to solve the problem of piracy. This is testament to the pragmatic approach of the industry.””


Notes to editors:

Full Results summary:

Q1: Is piracy of videogames a problem for your business?
Response: 60% responded ‘Yes’, 30% responded ‘No’, 10% responded ‘Don’t know’

Q2: Do you agree or disagree that people who persist in illegally swapping copyrighted files of music, films and games on the internet should have their internet connection slowed down and ultimately severed if they ignore the warning letters to stop?
Response: 50% responded ‘Yes’, 50% responded ‘No’

Q3. In relation to your business, is the problem of piracy increasing, decreasing or constant?
Response: 10% responded ‘Increasing’, 10% responded ‘decreasing’, 80% responded ‘constant’

Q4. On a scale of 1 to 10, where 1 is scarcely noticeable and 10 is imminent threat to business survival, where would you put peer-to-peer (P2P) file sharing?
Response: 60% responded ‘2 or 3’, 20% responded ‘4 or 5’, 10% responded ‘8’ and 10% didn’t respond

Q5. Is P2P something you expect to be a threat in 5 years time?
Response: 50% responded ‘Yes’, 50% responded ‘No’

Q6. What practical steps can you as a business take to ameliorate any impact of (P2P)?
Response: 40% didn’t respond, 50% (or 83% of those who did respond) indicated they would ‘Change their business model’, predominantly citing ‘Digital distribution’, ‘Direct customer relations’ and ‘Good value and service’ as the key steps. 10% responded ‘greater piracy control through Government schemes’.

Q7. Are you considering different ways of doing business as a consequence?
Response: 50% responded ‘Yes’, 30% responded ‘No’ and 20% responded ‘Don’t know’

Q8. If ‘yes’ to question 7 please specify.
Response: Of those that responded 75% stated ‘Digital Distribution, subscription based services and/or ad supported free games’, 25% indicated they would work with publishers to address this.

Q9. Is Digital Rights Management an irrelevance, a solution or a problem?
Responses: 50% responded ‘An Irrelevance’, 30% responded ‘The Solution, and 20% responded ‘The problem’

About TIGA
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.
TIGA’s vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, Tiga PR Manager on: 07814 039 983, or email eva@tiga.org.


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