TIGA, the trade association representing the UK games industry, today hosted a panel of industry experts at the London Book Fair. The session focused on the importance of a good story and how games, movies and books can work together to present new storylines and adventures.
It also examined whether the traditional business model of book, to film, to game was still relevant and discussed the model of a good story at the core which leads to the conception of different artistic creations. This panel was the only games industry representation at the international book fair.
The session was chaired by TIGA Project Manager and Cross Media Producer, Lorna Evans. The other speakers were:
• Julian Gerighty, IP Development Lead for Ubisoft Entertainment
• Sophie Holmes, Digital Publishing Manager, Transworld Publishers
• Jason Kingsley, Founder, Rebellion, Owner of Abaddon Books, Solaris Books, 2000AD, Chair of TIGA Board
Lorna Evans, TIGA Project Manager and Cross Media Producer, commented:
“It is wonderful that the London Book Fair wish to work closely with TIGA to ensure they are connecting with the UK Games Industry. It is now time for both industries to work together in an intelligent and complimentary way to ensure new revenue streams but also develop the future of storytelling that will enrich the experience of the reader / player. This work must not be perceived as licensing, it must be produced with total respect to the brand / property, it will then become credible.””
Jason Kingsley, Founder, Rebellion, Owner of Abaddon Books, Solaris Books, 2000AD, Chair of TIGA Board, commented:
“It is vital the UK Games Industry are represented in this international forum. The Film and Book industry relationship is now well established, however, what is new and the future is brining Games into this mix to maximise commercial opportunity.””
Alina Butuman, Film + TV Rights for the London Book Fair, commented:
“We work to promote cross marketing throughout media branches and enable adaptation of interesting content from one media to another, the games industry plays a crucial role. Through our ongoing work with TIGA, which started in 2009 in London and extended to the Frankfurt Book Fair, all these initiatives will become a larger and more effective commercial platform.””
Sophie Holmes, Digital Publishing Manager, Transworld Publishers, commented:
“As digital developments is driving change in all of our businesses. We have new opportunities to take a great piece of storytelling and deliver it to consumers across a variety of different media, to create really exciting experiences.””
Notes to editors:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of ‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.
TIGA’s vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
For further information, please contact Dr Richard Wilson, TIGA CEO on 07875939643: or email email@example.com; or contact David Hodges on 02070911653