Rothschild & Co, one of the world’s largest independent & family controlled financial services groups, is the TIGA Awards 2023 Headline Sponsor – We sat down with Stan Ruskov (pictured, right), the firm’s Managing Director, Digital Media & Technology, to learn more about how Rothschild & Co works with the games industry, current market trends, the biggest opportunities when it comes to funding and what we’ll all be talking about in 2026…
Tell us about how Rothschild & Co works with the games industry…
At Rothschild & Co, we are deeply committed to providing comprehensive financial advisory services to the dynamic and rapidly evolving video games industry. Our experienced team have good understanding of both the unique opportunities and challenges within the sector. We leverage our expertise to assist companies in achieving their strategic and financial goals. Through tailored solutions, strategic partnerships, and in-depth market analysis, we guide game companies through various stages of their growth, including mergers and acquisitions, capital raising, and strategic advisory services. Our strong focus on building long-term relationships allows us to be flexible and assist companies throughout their journey from launch to maturity of the business allowing us to cover everyone in the sector from the smallest indie developers to the largest listed businesses.
In addition to corporate advice, we also offer wealth management services to individuals in the video games industry. Too often entrepreneurs neglect their personal finances, even if their businesses are successful. We work with owners to preserve and grow their personal wealth over the long term, offering advice before, during and after a company sale.
What are the main trends you are seeing in the market in 2023?
In 2023, several prominent trends are shaping the games industry. Notably, cross-platform gaming is becoming increasingly popular as more and more people own multiple devices, the trend also supporting a natural diversification strategy for gaming companies. The continued rise of metaverse and user-generated experiences is becoming increasingly evident, blurring the lines between virtual and physical worlds. Furthermore, game publishers are experimenting with new business models such as F2P and subscription-based models as well as live service games experiencing a boom. The integration of artificial intelligence and machine learning is revolutionizing game development and enhancing player experiences. Also sustainable, and ethical gaming practices are gaining importance, leading to increased focus on social responsibility and environmental impact.
And what are the biggest opportunities in the games industry when it comes to funding and finance?
The games industry presents a range of exciting opportunities for funding and finance. The industry’s continued secular growth, investment in innovative game studios, technology platforms, and cutting-edge technology such as AI remain key avenues. Expansion of in-game economies, live service and subscription models is creating new opportunities for monetization and investment. Furthermore, the trend towards cross-platform and international expansion offers opportunities for strategic partnerships and global funding initiatives. There are more gaming dedicated funds and financial investors today than ever before recognising the long-term favourable fundamentals of the sector.
What’s the most surprising thing you’ve learned about the games sector?
One of the most surprising aspects of the games sector is the level of diversity and inclusivity it fosters. The industry brings together individuals from various backgrounds, cultures, and skill sets, united by their passion for games. This diverse environment fuels creativity and innovation, challenging preconceived notions about who gamers are and what gaming can offer society.
What’s the most exciting thing about working with the games industry?
The most exciting aspect of working with the games industry is its dynamic nature. The sector is at the forefront of technological innovation, cultural influence, and entertainment evolution. The opportunity of collaborating with visionary developers, publishers, and stakeholders who are pushing boundaries and shaping the future of interactive entertainment is truly exhilarating.
Why is it important that excellence in game development, services, and education is recognised via awards like this?
Awards that recognise excellence in game development, services, and education play a crucial role in elevating the industry’s standards. They inspire creativity, foster healthy competition, and encourage continuous improvement. Through acknowledging outstanding achievements, these awards not only celebrate innovation but also provide benchmarks for aspiring professionals and companies to strive for, ultimately raising the bar for the entire gaming ecosystem.
What do you value most about the work of industry associations like TIGA?
Industry associations like TIGA play a vital role in uniting diverse stakeholders within the games industry. They provide a platform for collaboration, knowledge sharing, and advocacy on critical industry matters. TIGA’s efforts in promoting economic growth, advocating for favourable regulatory environments, and supporting education initiatives contribute significantly to the industry’s sustainable development and success.
In 2026 we’ll all be talking about…?
In 2026, we anticipate the industry to be abuzz with discussions about the next evolution of immersive gaming experiences. With advancements in virtual reality (VR), augmented reality (AR), and mixed reality (MR), players will be engaging with games in ways we’ve never seen before. These technologies will redefine not only how games are played but also how they are developed, monetized, and integrated into various aspects of our lives. Additionally, the ongoing convergence of gaming with other entertainment mediums, such as film and music, will continue to reshape the landscape and capture the imagination of players and audiences alike.
You can find out more about Rothschild & Co’s services at www.rothschildandco.com.