Ofcom has published it’s 2021 Media Nations Report which keeps track of viewing and listening habits across the UK.
The report, published by annually by the communications regulator, shows an acceleration in the trend of getting our TV, film, audio and music from the internet over recent national lockdowns.
This report shows that online content is very much embedded as a mainstream form of entertainment, particularly in younger parts of the population.
According to Ofcom, ‘Broadcast’ media, which is defined as online catch up, recorded, and linear TV, still accounts for 61% of all viewing, but this segment is losing audience share gradually.
51 billion YouTube videos were viewed by UK adults in Q1 2021, a 22% increase on 2019-20. Of adults that watch short video content online monthly, 30% said they watch clips of video games on a monthly basis.
Tech UK have commented that some of the data presented in Ofcom’s report will be anomalous given the unique circumstances of 2020-2021.
TIGA recently shared Ofcom’s 2021 Online Nation report, which you can find here.