PTW is rebranding as Side, which sees the PTW family of brands (1518 Studios, Ghostpunch Games, PTW, and SIDE) unified under one brand identity.
Although the brand is familiar to the gaming industry as a leader in audio services, Side now takes on a new meaning, symbolising its commitment to delivering cutting-edge solutions side-by-side with its global partners across a wider range of specialisms.
Under the Side name, the company will present its range of services through a collaborative lens, leveraging the strengths of each business unit cohesively to deliver best-in-class storytelling to clients and ultimately, players.
At the core of the rebrand is the promise to infuse technology with human ingenuity across all solutions. Side emerges following a year of growth and expansion as the industry leader for game development services.
This includes the recent acquisition of Ghostpunch Games, the establishment of our fifth North American studio in Charleston, North Carolina, and the expansion of an international presence with newly expanded studio operations in Braga, Portugal.
With over 40 studios in 15 countries worldwide, Side’s services include codev, art production, localisation, audio production, quality assurance, localisation QA, player support, community management, and datasets.
“We’re a client-driven company, through and through; being on your side of the game is in our DNA,” said Kaley Hurst, Chief Revenue Officer at Side. “This rebrand is the amalgamation of years of organic and inorganic growth, strategic planning for the future, and the realization that we are stronger together—in both brand and values.”