TIGA, the trade association representing the UK games industry, today announced that MBXGames Ltd have become their newest members.
MBXGames Ltd is a small development company who love pushing technical boundaries. They work with many media agencies developing mobile (iOS/Android) and web “advergames”” for their clients.
MBXGames Ltd have all the skills in-house to produce a game from initial concept, through design and build to the launch and subsequent promotional campaign. The two directors Mike Barrow and Mal Bailey met while working at a leading advertising agency, and after a brief period of working freelance they set up MBXGames Ltd in 2008, working with flash games for their network of high profile clients. Since then they have branched out into the mobile space. All work is managed in-house rather than outsourced like many agencies.
MBXGames Ltd have an outstanding understanding of marketing for a games company. They realise the importance of metrics, brand message and integration with the rest of a campaign. They have also developed their own IP product Ultrakillz that was the first, and to date only 3d multiplayer first person shooter game in flash. The games they develop for clients regularly exceed 100,000 users a day per game.
Last month they launched UEFA.com’s flagship game http://freekick.uefa.com
This is a 3d Multiplayer web based game that is attracting over half a million players a week.
Malcolm Bailey, Director of MBXGames Ltd said:
“Having grown up and played games for over 30 years, I’ve always been aware that the UK is at the forefront of innovation and creativity. Now I’m part of that industry I want to be able to help shape the direction and foster the new upcoming talent. The best way I can see to do that, is by being a member of the leading trade organisation, in this case TIGA”
Dr Richard Wilson, TIGA CEO, said:
“MBXGames Ltd are adept at engaging large audiences from across a wide spectrum. We hope their expertise will be very useful to other TIGA members. TIGA is a community of diverse and talented organisations from across the UK and we are delighted to welcome MBXGames Ltd to our ranks.””
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Notes to editors:
About TIGA:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. In 2011, TIGA won a further four awards at the Trade Association Forum Best Practice Awards, including ‘Trade Association of the Year’ for the second consecutive year.
TIGA has been voted a finalist in the CMI Management and Leadership Awards 2011 in the ‘Outstanding Organisation (SME)’ category. Dr Richard Wilson, TIGA CEO, has been voted a finalist in the ‘Outstanding Leader’ category. TIGA was also named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of ‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an ‘Investors in People’ accredited organisation.
TIGA is the trade association representing the UK’s games industry. Our vision is to make the UK the best place in the world to do games business. Our mission is to fight for the interests of game developers. To achieve our vision and mission we focus on the delivery of three strategic objectives: effective political representation, profile raising and helping our members commercially. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
For further information, please contact Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.