TIGA today announced GamesAnalytics as its newest member. GamesAnalytics provides data mining and monetisation services for Facebook, iPhone, mobile and MMO online game publishers. The company maximises online game revenue by using state-of-the-art behavioural analytics, predictive modeling and individually targeted in-game marketing.
UK game industry specialist Chris Wright, alongside Mark Robinson, an analytics expert from the financial and retail industries founded the company in 2010. Tim Christian, games industry veteran and entrepreneur is the company’s CFO and Alan Miller, co-founder of Activision, heads up North American operations.
Chris Wright, GamesAnalytics CEO, explains the company’s reasons for joining TIGA: “I am a long time supporter of TIGA and firmly believe in the need for a strong, robust trade organisation to represent the interests of UK developers. GamesAnalytics was founded to bring the sophisticated analytics of the financial and retail industries to the games sector. We hope to work with TIGA members to help them increase revenue, the number of paying players, player satisfaction and retention in their online games.””
Dr Richard Wilson, TIGA CEO stated: “GamesAnalytics represents a new kind of UK games company – focused on the monetisation of online games, sophisticated analytics and data mining. I feel sure our members working in the online space will benefit from GA’s expertise. TIGA is committed to helping its members navigate the changing games scene and we hope to work closely with GamesAnalytics to share their knowledge with our members.””
GamesAnalytics will be exhibiting at the Game Developers Conference in San Francisco between February 28 and March 4, 2011, stand number 2220. For more information visit www.gamesanalytics.com.
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Notes to editors:
About TIGA:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of ‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.
TIGA’s vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
For further information, please contact Dr Richard Wilson, TIGA CEO on 07875939643: or email richard.wilson@tiga.org; or contact David Hodges on 02070911653