TIGA, the trade association representing the UK games industry, saysthe strong reputation of Amazon's Kindle will help fire the sales of tablet
computers and provide more opportunities for games developers.
Amazon has announced its new larger-screen Kindle Fire which will be cheaper
than the Apple iPad. The lower price and the fact that millions of Kindle
owners will consider upgrading to the colour tablet computer will, says TIGA,
accelerate the number of tablet devices being sold.
Amazon says it hopes to use the tablet to encourage consumers to shop in its
online store. This opens up a great opportunity for games developers to ensure
they have a presence on Amazon's Kindle marketplace. Given that millions will
already be familiar with buying from Amazon, consumers will be encouraged to
make purchases.
Dr Richard Wilson, CEO of TIGA, said:
“There is considerable growth in the tablet
computing sector driven by strong competition between Apple, Google and Amazon
(and soon Microsoft) attempting to entice consumers. The reputation of all of
these is ensuring a high take-up of tablets. Amazon’s emphasis on the actual
purchasing of content should be highly beneficial to games developers and
digital publishers. People who buy these inexpensive devices will be looking
for content for them and it is a great opportunity for games developers and
digital publishers to ensure they put their products in front of consumers.
These are exciting times.”
Notes to editors:
About TIGA:
TIGA is the trade association representing the UK’s games industry. The
majority of our members are either independent games developers or in-house
publisher owned developers. We also have games publishers, outsourcing
companies, technology businesses and universities amongst our membership. TIGA
was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’
at the Trade Association Forum Best Practice Awards 2010. TIGA has also been
named as a finalist in the 2010 Chartered Management Institute (CMI) National
Management and Leadership Awards in the category of ‘The Outstanding
Organisation of the Year Award (SME)’. TIGA is an ‘Investors in People’
accredited organisation.
TIGA's vision is to make the UK the best place
in the world to do games business. We focus on three sets of activities:
political representation, generating media coverage and developing services
that enhance the competitiveness of our members. This means that TIGA members
are effectively represented in the corridors of power, their voice is heard in
the media and they receive benefits that make a material difference to their
businesses, including a reduction in costs and improved commercial
opportunities.
For further information, please contact Dr
Richard Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.