TIGA, thetrade association representing the UK games industry, is building connections
with the videogame sector in Iceland. Lorna Evans, TIGA's Project Manager, has
visited Iceland to give a talk on possible collaborations with the United
Kingdom.
She appeared
at a conference hosted by the Icelandic Gaming Industry called “The Future
Is Bright”.
There is great optimism in Iceland regarding the
potential of video gaming and digital entertainment for the country's economy. TIGA
has been helping to explore the opportunities for closer links between the two
countries games developers.
Evans said:
“There is potential for collaboration between developers in
the UK and Iceland. There is an opportunity for developers to share knowledge
and build connections. International
connections can help to promote growth.”
Evans is
TIGA's Project Manager and she has 15 years' experience of working in games,
television and innovative technologies. She worked on some of Eidos's largest
titles in the 1990s including Tomb Raider, Resident Evil and Championship
Manager, launched Sky+ and brought Sponge Bob to the UK whilst at Nickelodeon.
Chairman of
Icelandic Gaming Industry (IGI) Sigurdur Eggert Gunnarsson, said:
“Icelandic Gaming Industry is happy to welcome TIGA to
Iceland to begin collaboration with the UK Games Industry. It marks the first
steps of a relationship that will bring networking and new business
opportunities to the Icelandic Gaming Industry and also strengthen the current
network of TIGA. TIGA’s success in securing tax breaks for UK gaming companies
is an example for us to follow.”
–
ends –
Notes to
editors:
About TIGA:
TIGA is the trade association
representing the UK’s games industry. The majority of our members are either
independent games developers or in-house publisher owned developers. We also
have games publishers, outsourcing companies, technology businesses and universities
amongst our membership. Since 2010, TIGA has won 11 business awards and has been
nominated a finalist for 9 other awards. In 2010
TIGA won two business awards including ‘Trade Association of the Year’ from the
Trade Association Forum.
In 2011, TIGA won eight business awards including
‘Trade Association of the Year’ from the Trade Association Forum, ‘Outstanding
Organisation’ from the Chartered Management Institute and two Global Business
Excellence Awards, including ‘Outstanding Marketing Campaign’. Richard Wilson won the ‘Leadership Award’
from the Trade Association Forum and the ‘Outstanding Leader’ award from the
Chartered Management Institute. In 2011, Richard Wilson won the IoD’s East of England Director of the Year Award. TIGA is an Investors in
People organisation.
TIGA's
vision is to make the UK the best place in the world to do games
business. We focus on three sets of activities: political representation,
generating media coverage and developing services that enhance the competitiveness
of our members. This means that TIGA members are effectively represented
in the corridors of power, their voice is heard in the media and they receive
benefits that make a material difference to their businesses, including a
reduction in costs and improved commercial opportunities.
For further information, please contact
Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email: richard.wilson@tiga.org. Or
call Marc Ambasna-Jones on: +44 (0)7966 510702 ; or
email: marc@marcompr.net