TIGA, the trade
association representing the UK games industry, today announced three
initiatives to help start-up developers and small development studios in the
UK: a policy meeting at the House of Commons focusing on start-ups; a mobile,
tablet and handheld conference; and a new PR service, whereby all new TIGA
members receive a free consultation from PR experts to advise them on marketing
their games.
TIGA made the announcement following the publication of its
report, State of the UK Game Development
Sector 2011, which highlighted the continuing shift towards self-publishing
independent development studios, away from the traditional work for hire
practice.
- On Tuesday 15th
November, TIGA and Microsoft will be holding an event at the House of
Commons focused on ‘Dynamic entrepreneurs: supporting start-ups in the UK
games industry’. 30 people from indie development studios, including Oli
Christie from Neon Play, Richard Hill-Whittall from Icon Games and Trevor
Williams from Playground Games will be meeting with MPs to celebrate the
industry and to discuss ways to help more independent developers set up
and grow their studios.
- On November 25th,
TIGA holds its ‘Mobile,
Tablet & Handheld Gaming Conference 2011’, which will examine industry
trends, look at new ways to promote games, protecting IP, monetisation,
and building commercial relationships with operators and publishers.
- A new PR Service, whereby all new TIGA
members receive a free consultation from PR experts including Quite Great
PR.
Dr. Richard Wilson, TIGA CEO:
“As
the only relevant trade association run by developer for developers, TIGA is
focused on the issues that matter to developers. These three initiatives
demonstrate that TIGA is influencing policy at the highest level, has an eye on
the future direction of the industry and is developing innovative services to
enable our members to grow their businesses.”
Georgina
Mackenzie, TIGA board member and CEO of independent developer Toytek, said:
“As
the TIGA board is run by developers for developers, we understand the issues
facing indie-developers, start-ups and games developers generally. These new
initiatives demonstrate that TIGA is focused on enabling our highly skilled and
creative developers to fulfil their potential.”
Ends
Notes
to editors:
About
TIGA:
TIGA is the trade association representing the
UK’s games industry. The majority of our members are either independent games
developers or in-house publisher owned developers. We also have games
publishers, outsourcing companies, technology businesses and universities
amongst our membership. In 2010 TIGA won two business awards including ‘Trade
Association of the Year’ from the Trade Association Forum. In 2011,
TIGA won
six business awards including ‘Trade Association of the Year’ from the Trade
Association Forum and ‘Outstanding Organisation’ from the Chartered Management
Institute. Richard Wilson won the
‘Leadership Award’ from the Trade Association Forum and the ‘Outstanding
Leader’ award from the Chartered Management Institute. TIGA is an Investors in
People organisation.
TIGA is the trade
association representing the UK’s games industry.
Our vision is to make the UK the best place
in the world to do games business. Our mission is to fight for the interests of
game developers. To achieve our vision and mission we focus on the delivery of
three strategic objectives: effective political representation, profile raising
and helping our members commercially. This means that TIGA members are
effectively represented in the corridors of power, their voice is heard in the
media and they receive benefits that make a material difference to their
businesses, including a reduction in costs and improved commercial opportunities.
For
further information, please contact Dr Richard Wilson, TIGA CEO on: 07875 939
643, or email richard.wilson@tiga.org.
For
information about Playground Games, please see: http://playground-games.com/index.php