The Serious Games Institute (SGI) is acentre of excellence in games based innovation supporting the development of
digital media – in particular Serious Games, 3D Animation, Virtual
Environments, Mobile and Tablet Applications and Augmented Reality. Working across all sectors they develop cross
platform games and applications for business and public sector.
There are SGI
branches in Singapore and South Africa working with partners across the world.
They have an Applied Research Team which are able to evaluate and validate the
efficacy of games based learning. The SGI has a cross platform team of over 30
developers, they create products and services in Serious Games for education,
information or training.
They also make applications for Business – games, 3D
Commerce or Advergames, mobile and tablet games and digital solutions. Partners
include CISCO, BT, O2, Nokia, BAE, TATA, Ericcson, JLR, Shakespeare Birthplace
Trust, Robben Island Museum, HP.
SGI is a wholly owned subsidiary of
Coventry University. They were set up in 2007 to help the games industry in the
West Midlands find new routes to market through digital innovation. Since then
the Institute has earned a global reputation for innovation and excellence in
games based technology.
The team are currently working on CAVA a
game to change attitudes to dating violence in Adolescents and will shortly
launch our Serious Games International spin out.
Jacqueline Cawston, Programmes Director of The Serious Games
Institute explains the reason why she decided to join TIGA:
“We wanted to join TIGA to work with developers and commissioners
to increase the performance of the games industry in the UK. It is vital that
we can provide a united force to promote the industry to growing competition
and build upon our innovation and excellence in serious games. We will bring to
TIGA our experience and research excellence. We can also provide access to
global markets and industry giants.”
Dr. Richard Wilson, TIGA CEO welcomed the organisation to TIGA:
“Gaming can provide very wide-reaching applications aside from the
fun, consumer aspects for which it is best known. Being able to demonstrate the
wealth of opportunity for developers within the gaming sectors is of utmost
importance to us and so we wholeheartedly welcome The Serious Games Institute
as a member of TIGA.”
Ends
Notes to editors:
About TIGA:
TIGA
is the trade association representing the UK’s games industry. The
majority of our members are either independent games developers or in-house
publisher owned developers. We also have games publishers, outsourcing
companies, technology businesses and universities amongst our membership. TIGA
was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’
at the Trade Association Forum Best Practice Awards 2010.
In 2011, TIGA won a further four awards at
the Trade Association Forum Best Practice Awards, including ‘Trade Association
of the Year’ for the second consecutive year.
TIGA has been voted a finalist in the CMI Management and Leadership
Awards 2011 in the ‘Outstanding Organisation (SME)’ category. Dr Richard
Wilson, TIGA CEO, has been voted a finalist in the ‘Outstanding Leader’
category. TIGA was also named as a
finalist in the 2010 Chartered Management Institute (CMI) National Management
and Leadership Awards in the category of ‘The Outstanding Organisation of the
Year Award (SME)’.
TIGA is an ‘Investors in People’ accredited organisation.
TIGA is the trade association representing
the UK’s games industry. Our vision is
to make the UK the best place in the world to do games business. Our mission is
to fight for the interests of game developers. To achieve our vision and
mission we focus on the delivery of three strategic objectives: effective
political representation, profile raising and helping our members commercially.
This means that TIGA members are effectively represented in the corridors of
power, their voice is heard in the media and they receive benefits that make a
material difference to their businesses, including a reduction in costs and
improved commercial opportunities.
For further information, please contact Dr Richard Wilson, TIGA CEO on:
07875 939 643, or email richard.wilson@tiga.org.