First Major Cross-Platform Title in Indonesia Sets the Standard for Future Game Services
March 6th 2013, Reading – SpeedUp Technologies, headquartered in Jakarta, Indonesia, announces today its public launch and availability of the freemium version of PopCap's wildly successful Plants vs. Zombies title on its SpeedUp Studio Store. This is expected to be the first in an ongoing series of launches of popular Western titles from major publishing partners many of whom have had only limited presence in Indonesia in the past.
SpeedUp Studio content is positioned to provide Indonesia with high-quality, high-definition content that spans music, movies, ebooks, and games, all from established worldwide brands. This is clear move away from low-value, commodity content and toward the high-value content that consumers demand for all their devices, both in the home and on the move.
SpeedUp is using the Antix Game Player to power its deployment of Plants vs. Zombies and has pre-loaded the Antix Game Player onto its tablets, the SpeedUp Pad Slim and Pad PRO 2. SpeedUp’s latest tablets, Pad 7 and SpeedUp Pad 8, will be launched at Mega Bazaar Computer Jakarta on 7th March 2013, offering Antix-formatted games through its SpeedUp Studio content store.
Due to Antix' revolutionary game distribution and delivery technology, consumers will be able to directly share Plants vs. Zombies and a forthcoming list of similarly impressive titles with friends using Bluetooth, Wi-Fi Direct, or other convenient methods that require neither mobile data connectivity nor corresponding depletion of precious prepaid data minutes. Of course, consumers will still be able to download the game directly from the store anytime they so desire.
Antix' founder, Francis Charig, said “SpeedUp is opening up channels for western content into the world’s fourth most populous nation and is providing the first iteration of Plants vs. Zombies using a Freemium user payment model all running on the Antix Game Player and service. By having this integrated with operator billing, SpeedUp has taken the Indonesian game market forward dramatically so I think this will be seen as a significant development by those looking to address growth and emerging economies.”
– PRESS RELEASE –
Rahmad Sakti, Director Product and Marketing at PT MLW Telecom (“SpeedUp”), said that “This launch of Plants vs. Zombies is a major win for SpeedUp and its customers as it represents our commitment to delivering high quality games to consumers both when connected to advanced networks in big cities and when they are in more remote areas that lack consistent access to such connectivity. It is only because of the extraordinary Antix service that this SpeedUp is able to offer this kind of quality content, performance, and social interaction.”
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NOTES FOR EDITORS
About Antix Labs, Ltd. (Antix):
Antix enables consumers to download and play their HD quality, certified native games virally on to their STBs, TVs, phones, tablets and PCs. Users can play with their friends on the move and in the home on their digital devices, whether or not they are connected to a network and can distribute games much in the way they can their music, video and pictures. All user payment models are supported and can be localized to optimize monetization for service providers and publishers. A single SKU will work across all supported devices utilizing Antix’ unique Triple Lock Game Security System, improving protection for the consumer from viruses and reducing content piracy. The service is deployed using either Antix’ or 3rd party content stores with associated payment gateways. Antix, founded in 2007 by World Economic Forum Technology Pioneer, Francis Charig, delivers an integrated, next generation TV, STB, mobile and multi-screen service even across highly fragmented networks. The Antix Game Service has now been mandated by operators, broadcasters and device manufacturers, and Antix works with an increasing number of the world’s leading games publishers. A Game Developer Kit is available free of charge from the Antix website (http://antixlabs.com/developer/support/register.html).
About PT MLW Telecom:
PT MLW Telecom is a technology developer company on hardware and software for Consumer Premises Equipment (CPE) for telecommunication markets which own SpeedUp Brand in Indonesia SpeedUp® A trademarks marketed by PT. MLW Telecom representing hardware technology such as Speedup® Broadband (router and modem), SpeedUp ® Pad (Tablet), SpeedUp® TV(Smart TV Device).
SpeedUp Studio® A trademark marketed by PT. MLW Telecom for software specially designed and optimized for SpeedUp®’s devices on Windows 8, Mac OS X and Android OS. An innovation made by PT.MLW Telecom to meet the need of the community. Digital content application such as music, magazines, books, social media and games.
For more information, please visit:
http://antixlabs.com/
Alternatively please contact:
Tim Cole, Marketing & PR Manager, Antix Labs Ltd.
tim.cole@antixlabs.com
+44 118 3570357
www.speedup.co.id
Arius Krypton, PR, PT. MLW Telecom
corpcomm@mlwtelecom.com
(+62821) 528 053 99