TIGA, the trade association representing the UK games industry, today announced PLA Studios as their newest member.
PLA Studios is a London-based developer founded in March 2011. They are focussed on creating games that achieve a specific goal – to inform, educate or simply entertain. They work with publishers, brands, agencies and platform holders to create interactive, experiences with which their audience can really engage.
The founders are Tom Page and Robin Lacey. Tom is a former digital marketer and games industry PR, Robin an indie developer and former MD of Beatnik Games.
PLA worked on a hugely successful project, a branded promotional game for US band, Blink 182. www.get182.com The aim was to raise awareness of the launch of their new album. The team had 2 days for creative and development from initial brief to launch. This simple stopwatch racked up 1 million plays within the first 2 hours live and 8 million in the first week. The game pushed the album to no.4 in the Amazon pre-order chart in the space of days
Alongside client development work PLA Studios are currently developing their own IP projects, most notably “Squaddies”, their winning entry in the recent TIGA games contest.
Tom Page, co-founder of PLA Studios explains the reason why he decided to join TIGA:
“Since my very first TIGA event I haven’t ceased to be astounded by how helpful everybody associated with the organisation is. We have already had the chance to benefit from the enormous experience of both TIGA representatives and members, not to mention the unique opportunities TIGA continually presents. We hope to take advantage of TIGA’s reach to grow our business and raise its profile, being part of an organisation so involved in the wider issues that affect our industry is invaluable.”
Dr. Richard Wilson, TIGA CEO welcomed the organisation to TIGA:
“At TIGA we are concentrating on enabling UK game developers and digital publishers to fulfil their potential. Through exclusive industry discounts, best practice advice and networking we are helping our members to grow their businesses. It is a privilege to be able to represent and support studios such as PLA Studios and we are proud to welcome them to the TIGA network.”