A new report, Social Gaming Smart Pack , suggests that a fifth of consumers are now playing social games online, more women than men play social games, a third of social gamers play several times a day, and a fifth of social gamers have paid to play a social game. The report is based on an online survey of 2,000 consumers carried out by Econsultancy last month in association with Toluna.
Dr Richard Wilson, TIGA CEO, commented:
“This report demonstrates once again the increasing prevalence of gaming and the shift towards playing online. Games are now accessible and attractive to a wide audience, on a variety of platforms and come in all shapes and sizes. The report finds that more women than men play social games. This is a hugely significant development for this industry. The report also shows that games are increasingly being viewed as a format of choice for big brands to advertise their products and services.
“UK games developers are extremely well positioned to take advantage of the new trend toward social gaming and digital distribution. TIGA’s research indicates that 80 per cent of the new UK games businesses that have set up over the last two years are developing games for online digital distribution .
“TIGA is committed to supporting the new wave of content creators looking to create social and digital distribution games. TIGA is creating a best practice guide to self-publishing to help developers take advantage of the new opportunities that digital distribution and social games represent.””
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