TIGA, the
trade association representing the UK games industry, today announced Marmalade
as their newest member.
Marmalade makes software that lets game
developers build and distribute cross-platform applications quickly, easily and
without compromise.
With ARM as one of its main investors, leading publishers
including Electronic Arts, Square Enix and Konami; OEMs and operators such as
Samsung, LG, RIM and Korea Telecom; developers like Gameshastra, RoadPilot,
Playsoft and NaturalMotion as well as thousands of indies use Marmalade to
create the richest cross-platform applications.
The unique technology behind the Marmalade SDK
was developed between 2005 and 2008 and tested through the development and
deployment of high profile games such as Metal Gear Solid, Final Fantasy, Need
for Speed and Resident Evil to mobile devices. The SDK was launched as ‘Airplay
SDK’ in late 2009, before becoming Marmalade in June 2011.
Marmalade believe that more platforms should
mean more possibilities, not more compromises. Their true cross-platform
technology provides the best performance and the best portability – and all
within the industry’s most open and flexible development environment.
Tamir Strauss, EVP Product & Marketing, Marmalade, explains the reason why they
decided to join TIGA:
“The decision to join TIGA was easy for Marmalade. With roots deep
within the UK’s gaming industry, and the strong suite of products and services
we’ve developed over the past decade to serve this industry, it was a natural
step for Marmalade to join forces with the TIGA team. As cross-platform mobile
development becomes a reality faced by almost every game developer, we will be
working with TIGA and its members to promote excellence and best practice
throughout the UK gaming industry and beyond.”
Dr. Richard Wilson, TIGA CEO welcomed the organisation to TIGA:
“TIGA is focused on helping developers,
developer-publishers and games businesses generally to succeed. So we are
working with partners who can provide our members with first class products and
services and who can save our members money. I am delighted therefore to
welcome Marmalade to TIGA. Not only is Marmalade a terrific business; Marmalade
is also providing an exclusive discount to TIGA members. TIGA looks forward to
working with Marmalade over the months and years ahead.”
For information about the Marmalade
discount available to TIGA, our members should contact Vanessa Joyce at: vanessa.joyce@tiga.org
Ends
Notes to editors:
About TIGA:
TIGA
is the trade association representing the UK’s games industry. The
majority of our members are either independent games developers or in-house
publisher owned developers. We also have games publishers, outsourcing
companies, technology businesses and universities amongst our membership. TIGA
was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’
at the Trade Association Forum Best Practice Awards 2010.
In 2011, TIGA won a further four awards at
the Trade Association Forum Best Practice Awards, including ‘Trade Association
of the Year’ for the second consecutive year.
TIGA has been voted a finalist in the CMI Management and Leadership
Awards 2011 in the ‘Outstanding Organisation (SME)’ category. Dr Richard
Wilson, TIGA CEO, has been voted a finalist in the ‘Outstanding Leader’
category. TIGA was also named as a
finalist in the 2010 Chartered Management Institute (CMI) National Management
and Leadership Awards in the category of ‘The Outstanding Organisation of the
Year Award (SME)’.
TIGA is an ‘Investors in People’ accredited organisation.
TIGA is the trade association representing
the UK’s games industry. Our vision is
to make the UK the best place in the world to do games business. Our mission is
to fight for the interests of game developers. To achieve our vision and
mission we focus on the delivery of three strategic objectives: effective
political representation, profile raising and helping our members commercially.
This means that TIGA members are effectively represented in the corridors of
power, their voice is heard in the media and they receive benefits that make a
material difference to their businesses, including a reduction in costs and
improved commercial opportunities.
For further information, please contact Dr Richard Wilson, TIGA CEO on:
07875 939 643, or email richard.wilson@tiga.org.
For further information
about Marmalade, please contact
Simon Judges at IF Communications
on 07949 138017 or
email simon@if-communications.com