Developers using HTML5 will be able to open a whole new market when the newFirefox Mobile OS is unveiled, says TIGA, the trade association representing
the UK games industry.
The TechRadar website has reported that 75 per cent of all apps in Google Play
and the Apple App Store are written in HTML5. These will
be easily ported to the Firefox Mobile OS when it becomes available. The website also reports that Mozilla is currently building its own market
place for apps.
Dr Richard
Wilson, CEO of TIGA, says:
“HTML5
is a great web standard which opens up opportunities. We've said before that
game developers for mobile phone are at a certain advantage over some platforms
due to a simple path to market and relatively low-risk, lower-cost development.
“Being
able to produce apps that can be easily ported from one OS to another creates a
chance for extra revenue. The destiny of the games industry is in the hands of
developers rather than traditional publishers and in selling direct, the UK
will become a vibrant and lucrative industry with the profits going to the
right talent.”
Notes to editors:
About
TIGA:
TIGA is the trade association representing the UK’s games industry. The
majority of our members are either independent games developers or in-house
publisher owned developers. We also have games publishers, outsourcing
companies, technology businesses and universities amongst our membership. TIGA won 10 business awards and was nominated a finalist for
9 other awards during 2010 and 2011. In 2010 TIGA
won two business awards including ‘Trade Association of the Year’ from the
Trade Association Forum. In 2011, TIGA won eight business awards including
‘Trade Association of the Year’ from the Trade Association Forum, ‘Outstanding
Organisation’ from the Chartered Management Institute and two Global Business
Excellence Awards, including ‘Outstanding Marketing Campaign’.
Richard Wilson won the ‘Leadership Award’
from the Trade Association Forum and the ‘Outstanding Leader’ award from the
Chartered Management Institute. TIGA is an Investors in People organisation.TIGA's vision is to make the UK the best place in
the world to do games business. We focus on three sets of activities:
political representation, generating media coverage and developing services
that enhance the competitiveness of our members. This means that TIGA
members are effectively represented in the corridors of power, their voice is
heard in the media and they receive benefits that make a material difference to
their businesses, including a reduction in costs and improved commercial
opportunities.
For further information,
please contact Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.