-
Six
new categories reflect the mobile’s growing influence on key verticals
& consumers - New
CEO Summit Award for Innovation recognises mobile’s rising stars
MEF, the
Global Community for Mobile Content and Commerce has launched its annual
awards, the Meffys, now in their 9th year. New categories for 2012 include Publisher
on Mobile, Life Tools App and Brand on Mobile, recognising the
breadth and scale of mobile content and commerce. Also new for 2012 is the Social and Entertainment App category;
this category celebrates the best and most commercially successful applications
that are focused on ‘fun’ and includes games, photo, video, TV and music apps,
as well as social networking and sharing tools.
Companies
are invited to submit entries in 13 categories until the deadline of July 9th. The 2012 winners will be
announced at a gala dinner on 12th September 2012 at the prestigious Park Lane
Hotel in Mayfair.
Judged by
an independent and uniquely international panel of journalists, academics,
analysts and VCs, the Meffys are the global benchmark for measuring success and
rewarding innovation in mobile content and commerce. Last year, more than 350
industry leaders from over 30 countries gathered in London to attend the
Meffys, reflecting their stature as the premier global awards for the mobile
content and commerce industry.
The 2012
Meffys categories in full:
Social &
Entertainment App – NEW
Life tools App – NEW
Brand on Mobile
Publisher on Mobile – NEW
Content Service
m-Commerce Service
Consumer Trust – NEW
Discovery & Engagement –
NEW
Social Responsibility &
Development – NEW
Innovation
Categories
Innovation Award for Apps
Innovation Award for
Technology
Innovation Award for Growth
Markets
Innovation Award for
Monetization
Opportunities for sponsorships are still
available – If you want to showcase your brand to the most
influential audience in mobile media, please contact sponsors@mefmobile.org
For more details and information on how to enter
visit www.meffys.com
About MEF:
MEF is the global community for mobile content and
commerce. It is the leading trade organisation for companies wishing to
monetize their goods, services and digital products via the mobile connected
device. MEF provides competitive advantage to its diverse membership, shapes
industry growth, connects thought leaders and spearheads groundbreaking initiatives
which explore and promote monetization opportunities.