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PlanetPlay launches fundraising campaign and new Ambassadors

By April 23, 2025 No Comments

In celebration of Earth Month – a month-long global focal point for environmental awareness and action – PlanetPlay has organised a bold donations campaign, encouraging both individuals and game studios to contribute directly to the non-profit’s expanding ecosystem of climate-positive projects.

100% of the funds raised will go directly to environmental initiatives, supporting impactful climate-positive projects around the world.

By donating, game studios help drive tangible sustainability efforts while enjoying the games they love.

You can donate to the campaign here: https://planetplay.com/mgm.

This initiative comes as PlanetPlay unveiled Sir Ian Livingstone CBE, actress Briana Evigan and Formula E driver Pascal Wehrlein as Ambassadors to help mobilise 3bn gamers as part of its ongoing Make Green Moves initiative.

Rhea Loucas, CEO of PlanetPlay, said: “Video games have an incredible ability to connect people, inspire action, and make change feel accessible. Earth Month and Earth Day are cornerstone moments for the sustainability movement, and we are ramping up our efforts to meet that energy.

“From welcoming powerful new Ambassadors, to launching a donations campaign – we are more committed than ever to helping gamers make green moves that matter.”

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