SpecialEffect joins TIGA

By February 27, 2012 Press Releases

TIGA, the tradeassociation representing the UK games industry, today announced SpecialEffect
as its newest member.

SpecialEffect is a registered charity
dedicated to using cutting-edge technology to enhance the quality of life of
people with disabilities. TIGA invited SpecialEffect to join TIGA in
recognition of its pioneering and crucial work.

The organisation has been helping young
people with disabilities play and enjoy computer games. For these children, the
majority of computer games are simply too quick or too difficult to play, and
SpecialEffect can help them and their parents to find out which games they can
play, and how to adapt those games that they cannot play. By giving
disabled young people the means to participate, SpecialEffect kick-starts
rehabilitation, inclusion, self-esteem and quality of life.

Mick Donegan, SpecialEffect's director,
said:

SpecialEffect is delighted to be joining
TIGA at such a pivotal moment in our development. TIGA is a key organisation
within the games industry, and our membership will allow us to further
strengthen our ties with developers, publishers and the gaming community in
general. Whilst there
will always be a need for a specialist organization like SpecialEffect to
support the most severely disabled people to access videogames, there are, in
fact, a number of basic, straightforward features that developers can easily
incorporate into a wide number of games to make them more enjoyable and
accessible to literally millions more people. SpecialEffect are here to support
all those members of the industry, however big or small, who want to provide a
level playing field for all gamers, no matter how severe their
disability.”

Dr Richard Wilson, TIGA CEO welcomed the organisation to
TIGA. He said:

“SpecialEffect's inclusive work is of utmost importance,
ensuring that games can be enjoyed by everyone and used to help develop and
nurture youngsters. We are really pleased that SpecialEffect has joined TIGA
and we look forward to working with them.”

Jason Kingsley, TIGA Chairman and CEO and Creative Director
at Rebellion, said:

“TIGA aims for excellence in the entire gamut of business
activities, including excellence in corporate citizenship. TIGA wants as many
people as possible to enjoy video games and so we are delighted to be working
with SpecialEffect to achieve this objective.”

Find out how SpecialEffect gets people playing again and how
you can be part of it at www.specialeffect.org.uk

Notes to editors:

About TIGA:

Notes to editors:

TIGA is the trade association representing the UK’s
games industry. The majority of our members are either independent games
developers or in-house publisher owned developers. We also have games
publishers, outsourcing companies, technology businesses and universities
amongst our membership. TIGA
won 10 business awards and was nominated a finalist for 9 other awards during
2010 and 2011. In 2010
TIGA won two business awards including ‘Trade Association of the Year’ from the
Trade Association Forum. In 2011, TIGA won eight business awards including
‘Trade Association of the Year’ from the Trade Association Forum, ‘Outstanding
Organisation’ from the Chartered Management Institute and two Global Business
Excellence Awards, including ‘Outstanding Marketing Campaign’. Richard Wilson won the ‘Leadership Award’
from the Trade Association Forum and the ‘Outstanding Leader’ award from the
Chartered Management Institute. TIGA is an Investors in People organisation.

TIGA's vision is to make the UK the best place in the
world to do games business. We focus on three sets of activities:
political representation, generating media coverage and developing services
that enhance the competitiveness of our members. This means that TIGA
members are effectively represented in the corridors of power, their voice is
heard in the media and they receive benefits that make a material difference to
their businesses, including a reduction in costs and improved commercial
opportunities.

For further information, please contact Dr Richard
Wilson, TIGA CEO on: 07875 939 643, or email richard.wilson@tiga.org.




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