Disruptive NPO and TIGA member PlanetPlay is on the hunt for studios to join its groundbreaking Make Green Tuesday Moves (MGTM) initiative, which will enable both industry and players to make an important real-world impact in the fight against climate change.
SYBO (Subway Surfers), Lockwood Publishing (Avakin Life), Ten Square Games (Fishing Clash) and CM Games (Nitro Nation) have all been confirmed as proud MGTM launch partners.
On the first Tuesday of each month, starting June 4th 2024, each participating studio will launch a ‘green’ item (or bundle of items) within their game(s) that will be exclusive to the MGTM movement, remaining live until the next monthly activation begins.
The inaugural MGTM will see 100% of proceeds from the sale of in-game items – which can comprise new and/or upcycled DLC goods such as characters, costumes and objects – invested into fully certified sustainability projects by not-for-profit digital platform PlanetPlay.
Throughout the year a number of the MGTM activations will be supported by a ‘Star of the Month’ from the world of entertainment, supported by a huge social media campaign, helping to inspire gamers all around the world to ‘Make Green Tuesday Moves’.
All studios need to do in order to participate in the MGTM initiative is integrate PlanetPlay’s API and/or promo codes to release an item or items on the PlanetPlay store or in-game, as well as supporting the Movement through their own comms channels.
When celebrities are involved in the Movement, PlanetPlay will provide licenses to studios which means that they can create items/DLCs relating to the celebrities, following the theme of the active superstar – with a CTA around Make Green Tuesday Moves.
All gamers need to do is harness their #PassiveActivism, by continuing to play the games they love, with no change in style or habit required to contribute to amazing sustainability causes.
These sustainability causes include PlanetPlay’s flagship Hongera Project, which aims to help over 150,000 families in Kenya improve their living conditions by manufacturing and distributing clean cookstoves to local communities, resulting in around 2,000,000 tonnes of carbon emissions being saved.
PlanetPlay is a not-for-profit digital platform that allows players around the world to contribute to climate action through in-game purchases and gameplay with affiliated game studios.
For more information about PlanetPlay and Make Green Tuesday Moves, click here.