TIGA welcomes announcement of the PS4

By February 21, 2013 Press Releases

TIGA, the trade association representing the UKgames industry, has reacted to the news that Sony is set to release the
PlayStation 4 later this year. 

The PlayStation 4 has: 

  • powerful graphics
    and speed
  • ntegrated social
    capabilities including Facebook
  • innovative
    second-screen features 
  • PlayStation Network
    with cloud technology 

Dr Richard Wilson, TIGA CEO, said:  
“There is much
potential for innovation with the PS4. It is certainly great for developers. The greater
integration of social functions in the console, while not entirely new, is
welcome. Developers will be able foster close communities around their games,
gain loyalty and benefit from word-of-mouth promotion. The Share functions and
the Facebook functions of PS4 are also good for developers: gamers will use
these to help publicise their games. We have seen the effects social media can
have on games such as Farmville and functions such as this will undoubtedly
help when it comes to maximizing revenue opportunities. 

“The potential
for second screens – whether via Vita, a smartphone or a tablet – is also of
great importance. Having already seen this working on the Wii U and Xbox 360
via Smartglass, it is clear a second screen can enhance gameplay. It is great
that people can play games on a console and then continue that brand experience
when they are out and about. Crucially, there are many emerging start-up
developers in the UK who have much experience in the smartphone and tablet gaming
space and their talents and creativity when it comes to small-screen gaming
will prove valuable in the future in the console market too. 

“It was
inevitable, following the purchase of Gaikai that Sony would follow a path of
cloud gaming. Having older titles available to gamers will keep revenue streams
open for developers and ensure a longer life for their games. Streaming of
games from the cloud will encourage a greater take-up of games too – it goes
beyond digital distribution because even the barrier of waiting for a download
is taken away. Instant gaming and the ability to try new games without such a
wait will lead to experimentation on the part of the player. They may find
themselves enjoying a new genre or they may try a new game out of curiosity.
Either way, developers will be in a great position.”  

About
TIGA: 

TIGA is the trade association representing the UK’s
games industry. The majority of our members are either independent games
developers or in-house publisher owned developers. We also have games
publishers, outsourcing companies, technology
businesses and universities amongst our membership. Since 2010, TIGA has won 14 business awards and has been nominated a
finalist for 16 other awards.   

TIGA's
vision is to make the UK the best place in the world to do games
business.  We focus on three sets of activities: political representation,
generating media coverage and developing services that enhance the
competitiveness of our members.  This means that TIGA members are
effectively represented in the corridors of power, their voice is heard in the
media and they receive benefits that make a material difference to their
businesses, including a reduction in costs and improved commercial
opportunities.

For
further information, please contact Dr Richard Wilson, TIGA CEO on: 07875 939
643, or email: richard.wilson@tiga.org.

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