TIGA Supports BIMA Awards

By July 28, 2009 Press Releases

TIGA, the trade association representing the UK’s games industry, today announced it has become a partner of the 2009 BIMA Awards [British Interactive Media Association].

Under the terms of the partnership TIGA members can enter the awards at a special discounted rate of £130 + VAT. TIGA board members and will also be helping judge entries in relevant videogame categories.

Entry is now open for the BIMA Awards, which will be held on Thursday, November 19, 2009 at KOKO in Camden, London. To celebrate the 25th anniversary of the BIMAs this year, the awards have been totally revamped with new categories; more opportunities to win; more interactive judging; a new committee; and a new event venue.

Since the BIMA Awards were first introduced in 1984, they have undergone continuous development and have always strived to encompass the constant changes within the interactive industry. The awards aim to recognise and reward creative excellence in interactive design and innovation, and are much sought after and coveted in the UK’s new media industry.

New awards categories have been added to represent the whole of the interactive community. So, with each entry, companies have a total of 12 chances win – because as well as the main categories, there are 11 special awards that each entry will be automatically eligible for.

Entrants can look forward to even more guidance than ever, as judges comments will for the first time be fed back to participants. All main categories will be accessed against four key criteria – strategy, creativity, interactivity and effectiveness – the crucial elements of any interactive project.

Richard Wilson, TIGA CEO, stated: “Gaming is one of the UK’s most innovative and creative sectors, we would like to encourage more companies to profile their excellence by entering the BIMA awards, which are a fantastic showcase for talent.””

New Chair of the BIMA Awards, Chris Kempt, says: “We’ve instigated major changes this year to provide a wider appeal to the whole interactive industry. More designers and innovators can get involved in the BIMAs than ever before, at whatever level they choose. We’ve even made entering more exciting – enter one award and get considered for 12!””

The closing date for entry is Friday, August 7, 2009. If you are a TIGA member and would like to take advantage of the special discounted entry rate please contact info@tiga.org.

Full details about the awards are listed here www.bimaawards.com.

The BIMA 2009 categories:

Sectors: B2C; B2B ; Charity and Not For Profit; Arts & Culture; Entertainment; Informational
Advertising: Display Advertising; Microsite; Email Marketing; Integrated Campaign; Interactive Advertising
Online: Website; Intranet; Internet Application; Content; Video and Podcasts; PR
Games: Advergame; Online Game; MMOG; Mobile Game
Mobile: Cross Media; Mobile Application; Mobile Site; Mobile Marketing
Social media: Social Application; Viral and Word of Mouth; Outreach; Community Programme
Offline: Kiosk, Installation or Application; CD Rom, DVD or Interactive TV
Publicly voted: Best Blog

This year BIMA will also present 11 awards for excellence:
Best Student Project
Innovation
Technical Achievement
Measurement and Results
Best Use of Viral
Accessibility and Usability
Visual Design
Motion Graphics
Strategy
Sound Design
Grand Prix

Ends

About TIGA

TIGA is the trade association that represents the games industry in the UK and Europe. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.

TIGA’s vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities. www.tiga.org

About BIMA

Established in 1985, BIMA is an independent industry association dedicated to celebrating and supporting individuals, agencies, organisations and students that produce innovative and creative digital media solutions. BIMA takes on the role of industry liaison, supporting commercial development and knowledge sharing through a mixture of events, competitions and awards. BIMA comprises a number of working groups to ensure all members are represented fairly and to drive topical issues and trends within the industry. These member based groups enable the association to help raise industry standards while inspiring and supporting future talent. www.bima.co.uk

For more information please contact Eva Whitlow, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.
For BIMA please contact Jim Buchanan on Buchanan.jim@gmail.com or 07725 257194




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