TIGA, the trade association representing the UK gamesindustry, says it is vital videogame developers invest resources into tablet
games following the massive recent sales rises of Android and Apple devices.
Following news that iPad sales have risen 84 per cent year-on-year in the third
quarter ending June 30 and the fact Google has halted new orders for the 16GB
Nexus 7 after major demand, TIGA says the expected $12 billion value of the
mobile games market in 2013 could be a major underestimate.
The UK, it says, is at the forefront of mobile game development with 134
British games businesses making games for mobile in the UK today, providing
work for nearly 960 highly skilled development staff and contributing £98.5
million to UK GDP.
Last year, these studios released or updated 460 titles and TIGA says the scope
for tablets and smartphones is extremely high, especially in light of the
expectation of the iPhone 5 and sales of the Samsung Galaxy III breaking 10
million units.
Jason Kingsley, chairman of TIGA, said:
“The quality and proliferation of tablet devices provides exciting
prospects for studios in the UK. For years, we have seen the potential these
devices offer for gaming. More crucially, we have seen the fresh markets they
open up, taking games to people who may otherwise not consider playing. Tablets
and smartphones have the potential to widen the gaming market and turn millions
more to gaming.”
Notes to editors:
About TIGA:
TIGA is the trade association representing the UK’s games industry. The
majority of our members are either independent games developers or in-house
publisher owned developers. We also have games publishers, outsourcing
companies, technology businesses and universities amongst our membership. TIGA won 10 business awards and was
nominated a finalist for 9 other awards during 2010 and 2011. In 2010 TIGA won two business awards including
‘Trade Association of the Year’ from the Trade Association Forum.
In 2011, TIGA
won eight business awards including ‘Trade Association of the Year’ from the
Trade Association Forum, ‘Outstanding Organisation’ from the Chartered
Management Institute and two Global Business Excellence Awards, including ‘Outstanding
Marketing Campaign’. Richard Wilson won
the ‘Leadership Award’ from the Trade Association Forum and the ‘Outstanding
Leader’ award from the Chartered Management Institute. TIGA is an Investors in
People organisation.TIGA's vision is to make the UK
the best place in the world to do games business.
We focus on three sets
of activities: political representation, generating media coverage and
developing services that enhance the competitiveness of our members. This
means that TIGA members are effectively represented in the corridors of power,
their voice is heard in the media and they receive benefits that make a
material difference to their businesses, including a reduction in costs and
improved commercial opportunities.
For further
information, please contact Dr Richard Wilson, TIGA CEO on: 07875 939 643, or
email richard.wilson@tiga.org.