TIGA, the trade association representing the UK games
industry, has negotiated a discount from Games Investor Consulting’s (GIC’s)
commercial optimisation services for its members. TIGA members will get 25 per
cent off their first contract with GIC. GIC is a specialist video games consultancy that
provides commercial check-ups of beta and live games titles to improve
commercial performance. GIC has established itself as a unique provider of
business intelligence and advisory services relating to all facets of the
rapidly growing global video games industry.
GIC has helped numerous games, media and finance companies
identify:
- How do I make more money
out of my game? - What should be the target
audience for my game? - Who do I need to partner
with to reach them? - How can I build a
sustainable audience from my games? - How can I optimise my
company’s commercial performance? - How do I best position my
company to attract investment?
Since 2003, GIC has
provided commercial assessments of over 60 titles as well as consultancy
services (such as marketing, monetisation and distribution optimisation) to
over 40 companies such as Jagex, Eutechnyx, Ideaworks3D and eeGeo.
Dr Richard Wilson,
TIGA CEO, said:
“GIC are a first class company with a superlative understanding of the
video games industry. They deliver real value to their clients. I am delighted,
therefore, that we have negotiated a substantial discount for TIGA members on
GIC services.”
To find out how GIC
could help your company, contact:
Rick Gibson
M: 0774 896 4444
Ends
Notes to editors:
About
TIGA:
TIGA is the trade association representing the UK’s games industry. The
majority of our members are either independent games developers or in-house
publisher owned developers. We also have games publishers, outsourcing
companies, technology businesses and
universities amongst our membership. TIGA won 10 business awards and was nominated a finalist for 9
other awards during 2010 and 2011. In 2010 TIGA won two business awards including
‘Trade Association of the Year’ from the Trade Association Forum.
In 2011, TIGA
won eight business awards including ‘Trade Association of the Year’ from the
Trade Association Forum, ‘Outstanding Organisation’ from the Chartered
Management Institute and two Global Business Excellence Awards, including
‘Outstanding Marketing Campaign’.
Richard Wilson won the ‘Leadership Award’ from the Trade Association
Forum and the ‘Outstanding Leader’ award from the Chartered Management
Institute. TIGA is an Investors in People organisation.
TIGA's vision is to make the UK the best place
in the world to do games business.
We focus on three sets of activities:
political representation, generating media coverage and developing services
that enhance the competitiveness of our members. This means that TIGA
members are effectively represented in the corridors of power, their voice is
heard in the media and they receive benefits that make a material difference to
their businesses, including a reduction in costs and improved commercial
opportunities.
For
further information, please contact Dr Richard Wilson, TIGA CEO on: 07875 939
643, or email richard.wilson@tiga.org.