New pricing structure gives Indie developers full access to platform and tools for $100 a month
2nd December 2014, Edinburgh: deltaDNA, the Games Industry’s leading analytics and game personalization platform, has today released a new pricing structure designed specifically to support Indie developers in the early phases of game development and beyond.
Indie developers are moving quickly beyond dashboards to use deeper data mining and player segmentation to optimize their games. And so having access to Slice&Dice, AB Testing, Realtime Messaging and Segmentation tools is vital to creating enjoyable experiences for all players.
The deltaDNA platform has been independently reviewed as the Games Industry’s richest and most flexible environment; and this new pricing enables Indies to take advantage of these sophisticated tools to identify, analyze and action player insights.
The new entry-level pricing structure offers Indie developers’ access to the platform for just $100 per month during the important testing phase and post-launch. This represents a 90% discount on the platform up to 200kMAU.
Indie developers can sign-up for the new pricing structure by registering on line at www.deltaDNA.com/signup and checking the Indie tickbox.
Mark Robinson, CEO, deltaDNA, said: “It’s often a chicken-and-egg situation for Indie developers. On one hand they need to get the balance of their games right to give them the best chance of being commercially viable, and yet, on the other hand, until the game makes money the cost of pro-level analytics is often beyond them.
“We’ve therefore designed the Indie pricing structure to help level the playing field, and provide Indies with an edge. This allows the Indie community to understand their players and increase engagement. We are excited to be helping support Indies to create more successful games.”
Peter Van van der Watt, MD, BlazinGriffin, added: “There’s a range of free tools on the market which provide simple game performance data, but to date, we’ve had concerns about data accuracy and functionality. To really unlock player engagement, we’ve found ourselves struggling to get deep enough into the data to properly understand retention issues.
“For an Indie like us, deltaDNA’s new pricing structure is great news, as its very low-risk in terms of costs, but puts us in a much better positon, as we are now able to understand who’s playing our games, how they are making progress where we need to make changes.”
-ENDS-
For deltaDNA media enquiries, please contact: Stephen Green
GiantPR
About deltaDNA
deltaDNA improves player engagement and lifetime values in Free-To-Play games. Its technology solution uses advanced data mining and predictive modelling to identify and segment different player behaviors. Through this insight, players can be targeted with real-time individually-targeted in-game messages offering personalized experiences that increase retention and revenues.
For more information visit www.deltaDNA.com
Stephen Green
Giant +44 (0) 7775 677 101