TIGA, the network for developers and digital publishers in the UK, has welcomed China Business Solutions, the UK’s leading independent specialist advisory firm on doing business in China, as its latest member.
China Business Solutions works with UK games businesses likeEutechnyx and major Chinese publishers such as Tencent and Perfect World, which are looking to source Western games and talent.
The opportunity for UK games businesses in China is truly massive. The Chinese videogame market is set to exceed £6.5bn in 2014; 350 million mobile phones were sold in China in 2013 and the country has over 170 million mobile game users. In addition to this, there is genuine demand in China for UK-made games and expertise.
However, China is still relatively new territory for most UK businesses, which typically find entering the Chinese market daunting, full of pitfalls and cultural misunderstandings. This is why China Business Solutions exists, to help UK developers; technology businesses and digital publishers successfully do business in China.
China Business Solutions helps UK businesses by providing:
- High-level Chinese business and political contacts
- Advice on specific business issues including mergers & acquisitions, investment and licensing
- Insight and bespoke market research, market entry strategies and due diligence
- Introductions to potential Chinese technology, publishing, distribution and funding partners
- Guidance through the process of starting up a business in China
- Cultural liaison services including recruitment of bilingual Chinese staff, translation and business visits
- Insight into what type of games work in China and any regulations which can save valuable development time
- Guidance through the often complex Chinese regulatory environment
Recognising that entering China can be daunting for any company, small or large, China Business Solutions has a special ‘Destination China’ initiative, designed to support the TIGA members to understand how to navigate a successful route to China. Contact China Business Solutions for further information.
Case Study: Taking Eutechnyx into China in 2013
China Business Solutions assisted and supported Eutechnyx in successfully securing a multi-million pound licensing deal with a major Chinese publisher.
Darren Jobling, CEO, Eutechnyx, said:
“The success to getting our online racing game “Auto Club Revolution” published in China, came from having specialist help, which is really crucial for getting into China. This came from China Business Solutions, whereby CEO Ting Zhang was able to quickly make an impact, and then successfully facilitated an in-depth dialogue with a NASDAQ-listed Chinese game publisher”.
Further information on this transaction can be found at: http://www.chinabusinesssolutions.com/2014/08/playing-games-dragon/
Following the success of this deal, China Business Solutions is working closely with a number of leading Chinese games publishers, developers and investors, who are eager to explore and access UK made games, IP and talent.
China Business Solutions was founded by Ting Zhang in 2001, and in the first decade specialised in helping technology businesses gain access to China, working with SMEs as well as providing strategic advice to Government departments in UK, Europe and the US. The company has experience and expertise across a number of sectors including ICT, telecoms, electronics, healthcare, and agriculture and is now focused on delivering the same benefits to the UK and Chinese videogame industries.
Ting Zhang, CEO, China Business Solutions, commented:
“China is expected to surpass the US mobile gaming market in 2014 with revenues of $3bn and is already the largest market in the world for online gaming, with both sectors predicted to achieve double-digit growth this year.
“Our message to the UK games industry is that the Chinese opportunity is real and achievable. For example, micro transactions are the norm in China which provides UK game developers with an ideal opportunity to enter the Chinese market, and with the support of China Business Solutions, minimise risk and see a return on investment in the shortest time possible.”
“With TIGA’s network and focus on the issues that really matter to games businesses, it was clear TIGA is the ideal partner for us to help UK game developers and digital publishers succeed in China.”
Dr Richard Wilson, CEO, TIGA, added:
“We offer China Business Solutions a warm welcome as TIGA’s latest member. The opportunities in the Chinese market are incredible and we want to make sure our members have access to the best business advice and support available.
“China Business Solution’s goal of helping more UK games business access the Chinese market is entirely in line with our own objectives of helping our industry achieve ever greater export success. I look forward to working more with Ting and her team in the near future.”
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Get in touch with China Business Solutions:
Telephone: +44 (0)1223 421968
Email: general@chinabusinesssolutions.com
Web: http://www.chinabusinesssolutions.com/
Twitter: https://twitter.com/ChinaBusinessUK
About TIGA
TIGA is the trade association representing the UK video game industry. We help developers and digital publishers build successful studios, network with the right people, save money and access professional business advice. We also have traditional publishers, outsourcing companies, technology businesses and universities amongst our membership.
TIGA is 90% funded by independent UK businesses. 80% of our board members are developers and/or from UK owned businesses, and 50% of our board are UK business owners themselves. Since 2010, TIGA has won 17 business awards.
TIGA focuses on three sets of activities:
- Political representation
- Media representation
- Business services
This enhances the competitiveness of our members by providing benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities. It also means our members’ voices are heard in the corridors of power and positively represented in national, broadcast and UK video game trade media.
Get in touch:
Tel: 0845 468 2330
Email: info@tiga.org
Web: www.tiga.org
Twitter: www.twitter.com/tigamovement
Facebook: www.facebook.com/TIGAMovement
LinkedIn: http://www.linkedin.com/company/tiga
For further information, you can also contact:
Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email:richard.wilson@tiga.org
Drew Field, TIGA Communications Director on: 07720 643 344, or email drew.field@tiga.org