Casual Games Committee a huge success

By May 24, 2011 Press Releases

TIGA, the trade associationrepresenting the UK video games industry, hosted the inaugural Casual Games
Committee meeting on 13th May with over a hundred people in
attendance. The Casual Games Committee supports companies creating games on all
formats, providing their production budgets fall between £10,000 and £500,000.

The event included speakers
fromBBC, BBC Worldwide Games, Autodesk, Channel 4 Education, Microsoft,
Disney, RIM, UKTI, Zylom and a key member of the team who created ‘Tomb
Raider’, Jeremy Heath-Smith.

Dr
Richard Wilson, TIGA CEO, said:

“We were delighted that the first Casual
Games Committee event was so well attended, with excellent presentations from
our speakers. TIGA is committed to delivering valuable services to the wide
variety of businesses in the video games sector and this is a further
indication of our forward-thinking to support another part of the industry.””

Jeremy Heath-Smith, business
consultant at 4T2, said:

“The divide between video games companies and
casual game companies is getting smaller and smaller. The big advantage that
the casual games sector has is that they can learn from all the mistakes the
video games industry made and grow with real strength – very exciting times to
be in the casual games sector right now.””

Simon Harris from BBC Worldwide Games section, said:

“It
was a fantastic opportunity to speak at this event and to reach a great cross
section of the companies that are going to shape the future of gaming.”

Nick Manning, Industry
Development Manager at Autodesk Media & Entertainment, said:

“The quality of speakers and content at the TIGA
Casual Games Committee was both valuable and relevant. From a personal
perspective my attendance enabled me to have a deeper understanding of Casual
Games industry. From a business perspective, via networking and follow up
conversations I met my objectives for making contact with leading companies””.

Anders Jeppsson, Senior Gaming Strategist at RIM,
said:

“Research In Motion is heavily investing in creating a future proof,
open and easy next generation deeply socially enabled platform for its Playbook
tablets and mobile phones that already today present great opportunity for
casual games developers to monetize on using WebWorks, Flash 10.1/Adobe AIR,
Android and Blackberry Java (Summer/Fall) and Native (Fall).

“So weather you create casual, social or hard core gaming experiences,
using paid-, Ad based or ‘freemium’ business models, moving and improving your
content to BlackBerry is as easy as it is profitable already today.”” ­

-Ends-

Notes to editors:

About TIGA:
TIGA is the trade association representing the UK’s games industry.The
majority of our members are either independent games developers or in-house
publisher owned developers.We also have games publishers, outsourcing
companies, technology businesses and universities amongst our membership. TIGA
was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’
at the Trade Association Forum Best Practice Awards 2010. TIGA has also been
named as a finalist in the 2010 Chartered Management Institute (CMI) National
Management and Leadership Awards in the category of ‘The Outstanding
Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.

TIGA’s vision is to
make the UK the best place in the world to do games business. We focus on
three sets of activities: political representation, generating media coverage
and developing services that enhance the competitiveness of our members.
This means that TIGA members are effectively represented in the corridors of
power, their voice is heard in the media and they receive benefits that make a
material difference to their businesses, including a reduction in costs and
improved commercial opportunities.

For further information, please contact Dr Richard Wilson, TIGA CEO on
07875939643: or email richard.wilson@tiga.org;
or contact David Hodges on 02070911653

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